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It’s the age of consumerism, and the ‘customer is the king’ mantra is more important than ever. Buyers have high expectations. You can’t just give them an end product and expect them to be satisfied. Value added services, expert advice and just something extra. That’s what buyers are looking for. Let’s take a look at the real estate industry. They all sell, but who sells better. And how. Here are the extra somethings that get these websites their ranks:

 1. Housing.

 They have always said that they are big on data. And they have a whole DSL to prove it. Housing’s Data Science Lab conducts market research to help buyers make informed choices. They develop algorithms, and put their research into simple numeric representations so that users have no problem deciphering it. They seem to have understood the problems of this industry, and the solutions that they offer are unique to say the least.

Housing Lifestyle Rating is a way of quantifying the qualities of a house.

This HLR is displayed for each house and has ratings for the house, its locality, its neighbourhood etc.


 Price Heat Maps are a very impressive colour coded representation of price trends across cities. This is an easy way of finding out which areas suit the budget.

DSL has many other useful algorithms like Listing Decay, Visibility Index. That makes it Housing’s ticket to Rank 1.

 2. Commonfloor


 Commonfloor has been very smart in its approach. They realise that people are looking for a community to live in and not just a house. They have a community page option where users can conduct their search within the community.

This makes it a personalized search for users, and makes house hunting a whole lot easier. They have a Buyers’ forum where residents can discuss their problems or plan activities.


 They also have a page dedicated to Home Needs. There are services like Home Decor, Health, Lifestyle.

This really makes Commonfloor a one stop destination for house hunting.

 3. 99acres 

Finance is a major concern during house hunting. 99acres has a service dedicated to all possible queries regarding financing your next house. The website even allows you to directly apply for a loan from its portal.

More detailed services hit the exact needs of the user. An EMI calculator will come in very hand when the user needs to plan his loan facility.

Oftentimes, the long procedure of applying for a loan can seem daunting, and a complete guide like this one can cure many headaches:

Budget related services are always a win for the customers.

 4. Makaan

 Makaan’s trump card is their Property Intelligence Page called Makaan IQ. It covers a wide range of services from latest news for buying or selling a house to more specific ones like Legal services, Home Improvement, Home Loan etc.

Each of the sections has useful articles about real estate. This is a good place to start your home search as there is valuable background information to back the search results.

 The Makaan Property Tool Kit has easy to use tools that are essentials in home search. Each one is accompanied by information and details about it.

The Makaan IQ Page is truly a well researched information hub for users.

 5. Magicbricks

 Most people looking to invest in real estate are no experts. In that case, advice from the experts goes a long way in helping them out. Magicbricks has devised a whole page to point buyers in the right direction.

Such things as an overview of real estate trends, FAQs and their GuruTalk are very reassuring for buyers. They even have segregated sections according to specific needs of residential and commercial properties. 

Another great service is Home Decor help. Buyers are concerned about doing up their new houses, but don’t know where to start. Simple tips and agency offers are the solutions they are looking for.

So it’s not just about the product you offer, but also about the goodies that go into its packaging. Something extra never hurt anyone.